Friday, January 16, 2015

KD Picks Nike.

  Kevin Durant, one of the NBA's all star players was recently in the news for his shoe deal with Nike. This may not seem like such a big deal to most of you but, to the basketball world and the world of fashion it is. Kevin Durant has a leading line of shoes for Nike. They are trade marked at the KD's. Recently his contract ran out with Nike and Kevin was faced with a decision that could change the game for a long time. 

Under Armour another sports company took a long shot at offering KD a shoe deal. With Under Armour 2nd in the U.S. in sporting apparel sales behind Nike, Under Armour could've shaken up the would of sports apparel. With a 70 million dollar offer, it was certain KD would leave Nike. 

But in the end KD stayed true to Nike and released the KD V over the fall and released the KD V Christmas edition before the holidays. These sales were through the roof due to the fact that's this show has been acclaimed to be the best KD sneaker ever released. 


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3 comments:

  1. EmmaJanuary 16, 2015 at 7:51 PM

    I think that his choice to stay was smart because he had already established a unique brand for himself. He might have been unsuccessful if he would have made the switch to Under Armour.

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  2. UnknownJanuary 16, 2015 at 7:56 PM

    This would of been a HUGE signing for Under Armour. UA does not really have that signature athlete that promotes their products and brings in the big bucks. Kevin Durant certainly would have done that. Under Armour possibly could of caught up to Nike in sales.

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  3. UnknownJanuary 17, 2015 at 8:02 AM

    If I was him I would have stayed with Nike as well. Once you're with a company I feel like it would be strange and possibly harmful to change your brand just because your contract is up.

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